Hello everyone watching the Cool Japan video! This is the Fukui Prefecture Minamiechizen-chō Tourism Association. Located almost in the center of Fukui Prefecture, Minamiechizen-chō (南越前町, Fukui) is a town where the sea, mountains, and countryside harmonize with history and culture. It was established in 2005 through the merger of the former Nanjō Town, Imajo Town, and Kōno Village, each contributing its own unique character and charm. Along the coastline, breathtaking views of the Sea of Japan unfold, while inland, you can enjoy the serene landscapes of satoyama, shaped by mountains and clear streams! Minamiechizen-chō is also known as a region preserving Japan's original scenery, allowing you to experience a lifestyle harmonized with nature that changes with the seasons. In the tranquil rural areas, agricultural experiences such as rice planting and harvesting are quite popular and delight many visitors. 【Access to Minamiechizen-chō, Fukui Prefecture】 For those arriving by car, it is very convenient to access via the Hokuriku Expressway at the "Nanjo Smart Interchange," which is about a five-minute drive. Additionally, both JR Hokuriku Main Line's "Imajo Station" and "Nanjō Station" are available, allowing for a comfortable railway trip from Kansai and Chūkyō regions. From Nagoya and Osaka, it takes approximately 2 to 3 hours by car or train, making it an ideal spot for day trips. At the "Roadside Station Minami Echizen Sankairi," you can also rent electric bicycles, making a leisurely bike tour of Minamiechizen-chō quite a popular way to sightsee. 【About Minamiechizen-chō, Fukui Prefecture】 Minamiechizen-chō belongs to Nanjō District, Fukui Prefecture, covering an area of about 344 square kilometers and home to approximately 9,000 residents as of May 2025. The town extends north to south and features diverse living landscapes from coastal villages to mountainous rural areas, each with its own unique culture and traditions. There are active initiatives in tourism, agriculture, and crafts led by local residents, which have gained significant attention. 【Historical Background of Minamiechizen-chō, Fukui Prefecture】 Minamiechizen-chō has developed as a crucial point for transportation and logistics from ancient to modern times. The Imajo District thrived during the Edo period as a post town on the Nikkō Highway, frequented by many travelers and merchants. The cobblestone paths and lattice-door homes still remain, evoking a sense of the bustling past. In the Kōno District, it prospered as a stopover for Kitamae ships traveling across the Sea of Japan, with buildings showcasing the lifestyle of wealthy merchants still standing today. These historical heritage sites are now protected as cultural properties of the town. 【Popular Tourist Spots in Minamiechizen-chō, Fukui Prefecture】 ・Hanahasu Park In summer, around 130 varieties of lotus flowers bloom vibrantly, creating a calm and elegant landscape. The park features walking paths, an observation deck, and relaxation areas, attracting many visitors to the annual "Lotus Festival," where you can also enjoy gourmet dishes and local specialties featuring lotus. ・Imajo-shuku This post town retains the ambiance of the Edo period. The cobblestone roads and white-walled houses provide a sense of history, creating a soothing atmosphere. It holds high cultural heritage value and has been designated as an Important Traditional Buildings Preservation District. Experience activities such as soba-making workshops and guided town walks. Nearby, there are museums, cafes, and accommodations in historical houses, allowing you to enjoy a graceful time steeped in history. ・Kitamae Ship Owner's House Ukonke The residence of the wealthy Kitamae ship owner is open to the public. Inside, exhibits recreate the lifestyle of merchants and materials introduce historical trade routes, making it a treasure for history enthusiasts. ・Yashikake Pond A mystical mountain pond steeped in legend, accessible via a rich natural trekking course. Located at an elevation of about 1,100 meters, the pond boasts high transparency and is designed for enjoyment even by beginner climbers. The fresh greenery in spring and vibrant autumn leaves are beautiful, offering different expressions throughout the seasons. The trails are well-maintained, and scenic viewpoints along the way provide sweeping views of the Echizen mountain range. 【Roadside Stations in Minamiechizen-chō, Fukui Prefecture】 The representative "Roadside Station Minami Echizen Sankairi" is a large complex facility combining a tourist information center, local produce shop, restaurant, and relaxation area. Easily accessible from both highways and regular roads, this roadside station has an indoor kid’s area, dog run, and EV charging stations, making it popular among many visitors. Additionally, it features fresh vegetables, fruits sourced from local farmers, and unique souvenirs from Minamiechizen-chō. 【Local Specialties and Cuisine from Minamiechizen-chō, Fukui Prefecture】 ・Imajo Soba (Oroshi Soba) A representative Fukui specialty. The refreshing flavor of grated daikon and broth makes it perfect for hot weather. ・Kōno Umeshu A special plum variety grown in the Kōno District, its well-balanced sourness and sweetness make it popular as umeboshi and umeshu products. Harvest experiences and cooking classes using plums are also held, appreciated as part of food education. 【Events and Festivals in Minamiechizen-chō, Fukui Prefecture】 ・Kōno Ume Festival An annual regional event held every June to celebrate the plum harvest. Visitors can enjoy ume picking experiences and purchase local processed goods, and there are food trucks, creating a lively atmosphere suitable for families. ・Imajo Soba Festival A soba festival featuring booths from soba shops both within and outside the town, allowing participants to compare the diverse flavors of Imajo soba. Demonstrations of soba-making and workshops related to soba culture are also offered, promoting the allure of culinary traditions. ・Kōno Summer Festival Each year in late July, this festival at Korakujo Beach is a summer tradition in Minamiechizen-chō. With a grand finale showcasing approximately 5,600 fireworks illuminating the night sky and sea surface, it attracts many tourists. Street stalls and festivals add to the summer memories, making it an ideal event. 【Tourist Information for Minamiechizen-chō, Fukui Prefecture】 Minamiechizen-chō is a town with historical streets and rich nature. We will continue to provide appealing information that brings tomorrow to Minamiechizen-chō, allowing you to experience its seasonal landscapes, locally grounded food culture, and the warmth of its people! Thank you very much!