Goubara-shuku was the first post town on the Zenkoji Kaido after it split from the Nakasendo at Shima-juku. It was established in 1614 (Keicho 19) when Ogasawara Hidemasa, lord of Matsumoto Castle, developed the Zenkoji Kaido (Hokkokuwaki Oukan) to connect Shima-juku on the Nakasendo with the Kitakuni Highway.
The post town was not formed from an existing settlement. The original Goubara village lay on the east bank of the Narai River in Ueno Chiseki, but when the post station was developed, it and the Katakaishi Settlement, then on the river’s west bank in Sumito Chiseki, were moved to the present site around 1619 (Genna 5) to create the post town.
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