An Introduction to Okashi no Machioka

「「おかしのまちおか」 Okashi no Machioka」, is a video created by 「IKEBUKURO GOURMET」.
It introduces the sweets shop "Okashi no Machioka" which is a very popular destination for those visiting Japan.

Over 1000 varieties of sweets are sold here at extremely low prices, making this the perfect place for sweet lovers, or those who are looking to buy Japanese souvenirs.
This article will introduce the charm of Okashi no Machioka.

What is Okashi no Machioka?

Source of photo :YouTube screenshot

Okashi no Machioka is a popular sweets shop in Japan managed by the Minoya corporation (株式会社みのや, Kabushiki-gaisha Minoya), and there are over 150 Okashi no Machioka locations throughout Japan.

A wide selection of snacks from various brands are sold here. As seen from 1:27 in the video, snacks such as candies and gum are sold at very reasonable prices.
This shop is popular among people of all ages, from the young to the elderly.

The Greatest Attraction of Okashi no Machioka: Unbelievably Low Prices

Source of photo :YouTube screenshot

Sometimes, up to a 90% discount is available for selected sweets. Information about limited-time campaigns or opening sales is available on online or on flyers, so do make sure to check those frequently.

The secret behind the low prices of Okashi no Machioka is that products are displayed in bulk in cardboard boxes, thus reducing the need for additional fixtures and cutting operating costs.
You can see the products lined up in the shop from 0:09 in the video.

The Products of Okashi no Machioka

Source of photo :YouTube screenshot

Okashi no Machioka is also popular with foreigners.
These visitors mostly purchase sweets as souvenirs.
Matcha KitKats, Assorted Kit Kats, Chiroru Chocolate, Matcha Mochi, Kororo, Hi-Chew, and Matcha Oreo are some of the most popular items.

Every year around the start of the new year, "lucky bags" are sold for 1,000 yen (~$9 USD).
The bags are stuffed to the brim with sweets, making them well worth the price.
These bags have received favorable reviews from many satisfied customers as well.
Besides this, "dagashi," (駄菓子) or Japanese penny candy, and sweet assortments, are also popular.

Where is Okashi no Machioka?

Photo：Highrises in Shinjuku

There are Okashi no Machioka shops in cities all over Japan.
Besides the inner Tokyo shops in Kichijoji (吉祥寺, Kichijoji), Shibuya (渋谷, Shibuya), Shinjuku (新宿, Shinjuku), Ikebukuro (池袋, Ikebukuro) and more, there are also shops in Kawasaki (川崎, Kawasaki), Musashi-Kosugi (武蔵小杉, Musashi-kosugi), Kita-senju (北千住, Kita-senju), Funabashi (船橋, Funabashi), as well as other locations in the prefectures of Chiba (千葉, Chiba), Kyoto (京都, Kyoto), Saitama (埼玉, Saitama) and Osaka (大阪, Osaka).

The opening hours vary by location, so we recommend double checking this information on the Okashi no Machioka official homepage.

Okashi no Machioka summed up

The video 「「おかしのまちおか」 Okashi no Machioka」, by 「IKEBUKURO GOURMET」, introduces Okashi no Machioka, a popular sweets shop in Japan.
Sweets are sold at extremely low prices, and with over a thousand varieties of sweets available, just taking a stroll through the shop makes for an enjoyable experience.

If you want to eat lots of sweets at reasonable prices, or buy sweets as souvenirs, then this shop is exactly what you're looking for.
The producer of the video can also be seen purchasing sweets at 2:24 of the video.
If this article has piqued your interest, definitely check out the video!